BC/DR

During an emergency, organizations must communicate quickly, clearly, and efficiently with employees, stakeholders, and customers to protect lives, limit economic loss, and prevent the spread of misinformation. Communications is a critical component of business continuity and disaster recovery planning that extends beyond data protection and infrastructure recovery and dramatically impacts the success or failure of a BC/DR effort. An organization's lack of preparation in the face of a major disaster or terrorist attack can lead to thousands – even millions – of dollars in lost revenue. Poor performance during an emergency also damages customer, stakeholder, and community confidence.

Focus on Getting Back to “Business as Usual”

Whether a business interruption is something as temporary as a telephone service outage or as serious as a shutdown of facilities and services, business continuity and disaster recovery planners must respond to interruptions quickly and effectively to continue operations while minimizing the impact to the organization.

The 3n InstaCom™ mass notification system enables business continuity professionals to:

• Plan for crisis communications. Clear and consistent communications during and after a disaster or other business stoppage influence an organization’s ability to return to normalcy. The 3n mass notification system allows organizations to create communication scenarios before a crisis occurs and enact them at a moment’s notice.
• Reach important contacts quickly and reliably. Issue critical voice and text communications to crisis communications and disaster recovery teams, customers, employees, vendors, regulators, and other stakeholders immediately, even when business or regional communication systems are damaged.
  
• Schedule and conduct important discussions instantly. Automated phone conference bridging empowers organizations to locate and communicate with executives, public relations representatives, business continuity team members, agencies, or other key players with one touch of the keypad.
• Rebuild business credibility with clear and consistent communications. Communications don’t end the day after a disaster or business interruption. The 3n mass notification system extends your ability to address ongoing information needs throughout the recovery effort with regular communication outreach.
• Free up key personnel and reduce risk of error. Automate time-intensive, error-prone, manual processes and activities to enable your staff to focus on mission-critical tasks.
• Satisfy regulatory obligations concerning business continuity communications. Quickly and easily comply with regulatory obligations related to business continuity communications—such as NASD 3510—through automated notifications, real-time confirmations, and full audit trail reporting, which provides your organization with a history of communications, delivery attempts, and acknowledgement of message receipt.
• Invest in a solution that saves money and improves communication processes. With budgetary belt-tightening, business continuity and disaster recovery planners must demonstrate how tools and planning activities will not only reduce risk, but also produce cost savings and improve business processes before making a financial outlay. The 3n mass notification system fills a critical communications gap with capabilities applicable not only to emergency or unplanned situations, but also to routine activities.